AMAZON MARKETING SERVICES

Paid Search focused on Driving Profitable Sales

Jumpstart Traffic. Increase Sales Rank. Drive Profitability.

Strategy Implementation with your goals in mind

Paid ads help to jumpstart traffic to your listings. Increased traffic and sales result in more reviews and improved sales rank, which improves search rank and listing visibility on Amazon. Listings with boosted visibility are more likely to gain traffic, and ultimately sales.

What's the process?

1. Keyword Research

Our experts perform keyword research on every ASIN to ensure you are bidding on relevant brands, category, and competitor terms and ASINs. This strategy, along with optimization, provides the best chance for long-term advertising success.

2. HOURLY BID ADJUSTMENTS AND OPTIMIZATION

Our machine learning software adjusts bids hourly to hit our ACoS goals. It accounts for price adjustments (including coupons), traffic, and conversion rates.The target ACoS is based on product profitability. Poorly performing search terms and ASINs are added as “negatives” to save ad spend so it can be put towards better performing items. Optimizing ads requires a significant amount of data and requires 4-8 weeks of data collection to fully optimize.

3. ADVERTISING REPORTING & HISTORICAL DATA

Commerce Rev pulls data directly from Amazon and extracts information on sales, conversions, and ad campaigns. This data offers useful insights into past performance and beneficial guidelines for current tactics. We generate reports full of relevant data to help guide your Amazon strategy.

insights to drive profitability

The importance of paid search increasing organic traffic to listings is that it generates more data. As paid ads produce more data, they give Commerce Rev the ability to make more informed decisions on how to utilize paid ads. Just as customers use more information to make informed purchasing decisions, our team analyzes advertising data to lower the cost of advertising and drive even more profitability.

ready to talk?

Get in touch with one of our specialists to get your business moving in the right direction

Expand your customer reach

We work with you to develop an advertising strategy to achieve your goals. Utilizing Amazon data, we target keywords, ASINs, and categories. Commerce Rev uses a variety of ads including Sponsored Products, Sponsored Brands, and Sponsored Display Ads to reach your customers while they browse on Amazon.