Increase Search Rank and Sales with Amazon SEO
With the majority of online product searches now beginning on Amazon, product placement is more competitive than ever. Thousands of brands are all competing to rank on the first page of search results with the likelihood of increased product sales and listing traffic from their product’s search results position. Search Engine Optimization is the key to improved search result ranking.
Amazon SEO is essential for brands to showcase their products to the right audience. Amazon’s A9 algorithm matches the keywords in listings to a customer’s search terms; if a listing’s keywords do not include the customer’s search terms, the product will not rank well for that particular search. Commerce Rev utilizes software tools to track search rank, research competitor performance, and identify high-converting search terms to gather keywords for listings. By improving keywords and optimizing product listings, brands are able to increase their products’ search rank position.
After keywords and listing content are optimized, Commerce Rev tracks the listing’s organic rank against customer search terms to determine the effectiveness of the optimization. Growing rank is a practical way to measure the impact of Amazon SEO and expand product visibility to capture a larger portion of sales.
SEO Tools of the Trade
amazon a9 algorithm
Amazon’s secretive algorithm is difficult to navigate without the right tools and experience. We’ll help create or optimize your listings to increase their rank and notoriety to A9, raising their place in search results to make them more visible to customers so you gain more traffic and sales.
Keyword Optimization
Commerce Rev will harvest keywords based on listing performance, competitor listings, and search volume. The highest performing keywords will be placed in customer-facing content, while the other relevant keywords will be placed in the backend to satisfy Amazon’s algorithm.
product listing optimization
Optimizing your listings is vital to success on Amazon; product images, copy, and responses to customer questions need to make a positive impression to both customers and search algorithms. We’ll boost your listing’s conversion rate with keyword rich content and bold graphics.
enhanced brand content
Provide your customers with an immersive shopping experience on Amazon with A+ Detail pages, bold infographics, and an Amazon Store filled with your complete product catalog. These enhanced options allow for cohesive brand narrative and messaging across all your listings.
amazon brand registry
Amazon’s Brand Registry is an excellent tool for protecting your intellectual property and ensuring your listings’ accuracy. Commerce Rev will help you utilize this program to its fullest potential as we enroll ASINs and remove listings violating your IP rights.
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What to expect with Amazon SEO
Product Visibility Growth
Your customers will find optimized listings to be more helpful, eye-catching, and convincing. Their choice to purchase from your listing will increase its search result rank, and raise its likeliness to appear in search results for targeted search terms.
Improved Rank Over the Competition
As your listings gain prevalence in search results, customers will become more likely to click on your listing. The optimized images and content on the page help persuade customers to purchase your products, increasing search results rank again, leading into a beneficial cycle.
An Increase in Sales
As your listings succeed in more conversions, their search results rank will continue to improve as most customers leave reviews and make purchase decisions based on your optimized content. Your sales will grow as customers continue to choose your specific product.
ready to talk?
Get in touch with one of our specialists to get your business moving in the right direction
More Amazon Topics
Selling on Amazon is an involved, demanding process that can make maintaining your ecommerce presence difficult if you do it all yourself. Whether you’re planning a brand overhaul or a single marketing campaign, Commerce Rev can offer our expertise to provide a clear path to success with a selection of services tailored to your specific needs on Amazon.