AMAZON ACCOUNT MANAGEMENT SERVICES
Generate Reviews and Impact Search Ranking
With the Amazon Vine Program
What is Amazon Vine?
Developed in 2007, Amazon created the Vine Program to provide sellers on Seller Central and Vendor Central the opportunity to generate accurate, unbiased product reviews. Since product reviews directly influence product ranking, sellers have taken some illegal actions to generate product reviews to affect their listing rankings. To even the playing field, Amazon developed several programs to gain control of how sellers generate product reviews. These programs helped to tackle counterfeit product listings and end incentivized, solicited reviews. The addition of the Vine program took gaining reliable product reviews to the next level. The Amazon Vine program allows Amazon sellers to collect honest product feedback, completely free of charge. By entering new and pre-released products into the program, sellers are able to gain an extra step in controlling their product ranking within Amazon.
The Amazon Vine Program’s product reviewers, known as Vine Voices, are selected based on their Amazon reviewer ranking. Ranking is determined by the reviewers past reviews and whether or not they were found helpful by additional customers. From these real product reviewers, seller’s customers are ensured to receive helpful and accurate product feedback. Just as a disclaimer, Amazon reviewers will not always provide positive feedback. They are not compensated for the feedback they provide as a way to keep their reviews honest and unbiased. By providing customers with accurate reviews, shoppers are able to gain confidence in the products they are purchasing online
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Gain honest, real reviews
With a majority of customers saying that reviews help influence their purchase decision, providing your customers with expert product reviews and feedback is a must. By generating unbiased reviews, your customers will feel confident in their buying decisions and gain loyalty to your brand.
Drive higher search rankings and brand awareness
Product reviews directly correlate to how your products are ranked on Amazon. With more reviews and positive product feedback, you have the ability to bump your products towards the top of search results that relate to your product keywords. The more customers are able to see your products, the more brand awareness your business will receive.
Increase Conversion Rates
With the influence of realistic product feedback and real product reviews, customers are more likely to consider your brand to be a trusted seller. The more trust that you are able to provide your customers will result in additional brand awareness and customer loyalty. Through these relationships with customers on Amazon you will be able to directly increase conversion rates and page views.
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More Amazon Topics
Selling on Amazon is an involved, demanding process that can make maintaining your ecommerce presence difficult if you do it all yourself. Whether you’re planning a brand overhaul or a single marketing campaign, Commerce Rev can offer our expertise to provide a clear path to success with a selection of services tailored to your specific needs on Amazon.