One of the biggest shopping events of the year is fast approaching: Amazon Prime Day. Although the specific dates of the event have not been shared, Amazon has announced that Prime Day 2025 will no longer be just 48 hours; this year, it will be a 4-day event. Now more than ever, sellers should take advantage of this opportunity to drive sales and spread brand awareness. Check out our proven strategies to have a successful Prime Day sales event.
Prime Day 2024 was hosted from July 16 to 17 last year. During this 48-hour event, sellers saw record sales, with more than 200 million products sold [reference link]. In order to prepare for Prime Day 2025, it’s time to get deals, inventory, and listings ready to go. Here are our top three tips to prepare your seller account for Prime Day:
Tips to help prepare for 2025 Prime Day
1. Set up Coupons, Promotions, and Deals
2. Audit inventory levels based on last year's sales
3. Optimize Your Amazon Store and Listings
Amazon customers want to see deals this upcoming Prime Day, but they also expect to see tailored product content that is clear, concise, and easy to navigate. Here are a few tips for a well-optimized product catalog:
Create a Prime Day version of your Amazon storefront
With store scheduling available, set up a storefront that highlights your top products and deals on your homepage in preparation for Prime Day. You can also add a page specifically for featured deals to increase visibility for Prime Day.
Optimize product listings with relevant keywords
Reevaluate your listing’s content and include relevant keywords to improve organic search results. Make sure to include text and phrases that align with customer intent, frequently asked questions, and conversational-style wording.
Update images to focus on benefits
Utilize high-quality images to show the product from all angles for the customer. Features are great to include in images, but also include customer-focused benefits that quickly and clearly communicate to the customer why your products are better than the competition.
Key Dates for 2025 Prime Day
Amazon Prime Day has always been a competitive time of year, but with the introduction of tariffs affecting seller margins and competitor marketplaces like Temu offering attractive prices, 2025 Prime Day will be more competitive than ever. Prepare for this year’s sales event with these important dates:
- May 5th: Prime Price Discounts open for submissions in Seller Central
- May 15th: Prime Day AWD inventory inbound cutoff deadline
- May 23rd: Prime Day Deal submissions close
- June 9th: Prime Day FBA inventory inbound cutoff deadline for "minimal shipment splits"
- June 18th: Prime Day FBA inventory inbound cutoff deadline for "Amazon-optimized shipment splits"
- TBD: Prime Day coupon submissions begin
- TBD: Amazon Prime Day Sale Dates
Need help preparing for Prime Day? Contact Commerce Rev, and we can help make this year’s Prime Day your best sales event yet.
