How a St. Louis Auto Detailing Brand Revved up Amazon Sales

With expert Amazon advertising management, the brand streamlined campaigns, cut wasted ad spend, and saw a 154.6% increase in ad sales in just 30 days.

may 29, 2025

about the brand

A professional auto detailing company based in St.Louis, Missouri, developed an exclusive line of concentrated car detailing products that they have been selling on Amazon since 2007. As their product line has continued to expand over the years, the company’s goals and strategy for Amazon have also evolved to include a profitable, sales-focused advertising strategy.

Services

Amazon Paid Search Management

Top Challenges

Campaigns were disorganized and not optimized to generate sales and growth

Defensive efforts were not in place to reduce targeting by competitors

Negative keywords and products were not being added to reduce wasted ad spend

The Solution

Campaign Organization and Optimization

All product parents were organized into structured PPC campaigns, using consistent naming and categorization based on campaign types. Each campaign was analyzed to ensure that keywords were optimized based on the client’s product listings, search terms from Amazon marketing campaigns, keyword harvesting software, and competitor listings.

Expand defensive advertising strategy

Defensive strategies were implemented by targeting competitor products that were higher priced, had lower reviews and ratings, and ranked lower in search results. These campaigns also focused on targeting the client’s existing products to reduce competitor visibility in search results and on product detail pages.

Reduce wasted ad spend

Each PPC campaign was reviewed to update negative keywords and ASINs, helping to exclude underperforming search terms that wasted ad spending. This optimization process is ongoing to ensure the client’s budget is used effectively, to maximize growth while decreasing ACoS.

Launch Sponsored Brand campaigns

Sponsored Brand and Sponsored Brand Video campaigns were developed and launched to drive customers to the client’s Amazon brand store, increasing catalog awareness and brand exposure.

The Results

211% increase in Impressions PoP
47% increase in Sales PoP
154% increase in Ad Sales PoP

April 20, 2025 – May 19, 2025