56% Decrease in Wasted Advertising Spend

Organization and optimization of PPC campaigns led to YoY decrease in ACoS in January of 2025 on Amazon.

march 20, 2025

about the brand

Based in St. Louis, Missouri, Camp Zero has spent 30 years developing and sourcing products for the outdoors. The brand has been selling coolers on Amazon since 2020 but saw a rise in ACoS. The primary goal for Camp Zero was to reduce ACoS and reduce advertising spend.

Services

Amazon Paid Search Management

Top Challenges

High ACoS

Camp Zero struggled in 2024 due to high Advertising Cost of Sales (ACoS), primarily driven by wasted advertising spend and unoptimized campaigns.

Disorganized Campaign Structure

The Amazon Advertising account had a variety of campaigns but they were not grouped into portfolios. The initial organization of the account made it difficult to identify which campaigns were driving sales and causing wasted ad spend. It also posed challenges in monitoring advertising budgets.

0 %

decrease in acos

0 %

Decrease in Ad Spend

The Solution

Account Structure and Organization

All product parents were organized into a portfolio and a branded portfolio to focus on brand strategies. All campaigns were updated with consistent naming conventions and categorized based on campaign types and strategies to improve organization and monitoring.

Campaign Optimization

Each campaign was reviewed based on the client’s goals. Campaigns that resulted in wasted ad spend were reviewed and updated with negative search terms and products, adjusted bids, or paused altogether. Defensive advertising strategies were also launched to block competitors through Sponsored Display campaigns. These optimizations led to a decrease in advertising spend and a lower ACoS.

The Results

15% decrease in ACoS YoY for January 2024 vs January 2023
56% decrease in Advertising Spend YoY for January 2024 vs January 2023