359% Increase in Sales YoY

A review of catalog management and FBA inventory strategy led to YoY growth in December of 2024 on Amazon.

February 25, 2025

about the brand

Based in St. Louis, Missouri, Fire Brands specializes in designing and selling home fragrances and personal care products. The brand joined Amazon in 2022 but struggled with inventory levels at FBA during peak sales seasons. The primary goal for Fire Brands during December of 2024 was to see overall sales growth during the holiday season by optimizing product listings and FBA management.

Services

Account Setup

Full Account Management

Listing Creation

Content and Creative Optimization

PPC Management

FBA Management

Top Challenges

Unstable Inventory Levels

Fire Brands struggled in 2023 with inconsistent FBA shipments resulting in low or out of stock inventory levels on Amazon.

Variation Family Disorganization

The brand comprises of 60+ SKUs divided into multiple product families. Managing a variety of product families consisting of both FBA and FBM SKUs posed a listing organization challenge.

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Sales Growth

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Decrease in Acos

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Increase in FBA Inventory

The Solution

FBA Inventory Management

Scheduling regular FBA shipments was critical in steadily increasing FBA inventory in Q4 in preparation for holiday sales on Amazon.

Listing Family Organization

Each product family was reviewed and updated to include all available SKUs. By consolidating all children variants, the listings saw an increase in customer reviews and improved product discoverability.

Advertising Campaigns

By combining the product families, advertising campaigns were optimized, reducing wasted ad spend. The increase in available inventory also led to improved targeted marketing and Sponsored Brand campaigns.

The Results

359% increase in sales YoY for December 2024 vs December 2023
42% decrease in ACoS for December 2024 vs December 2023
600% increase in available FBA inventory YoY for Q4 2024 vs Q4 2023