Increased Sales by 11x: Transitioning from Vendor to Seller Central
august 25, 2023
about the brand
Hope’s has been delivering on the promise of an easier, more effective clean for almost 50 years. The brand was developed with the desire to see more cleaning promises fulfilled and produce a safe, satisfying cleaning experience for their customers.
Goal: Increase Profits
Commerce Rev and Hope’s partnered together in February of 2020. At the time, Hope’s was utilizing Amazon Vendor Central (VC). Commerce Rev drastically grew Hope’s sales within the first 6 months but noticed that profits did not scale with the sales growth. Commerce Rev was tasked with exploring ways to increase both Hope’s top and bottom lines.
Fears of Switching from Vendor to Seller Central (SC):
Increase of Average Sales Price
Increase of Advertising Budget
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