Commerce Rev

osage river

Partner of Commerce Rev since 2018

overview

Feel the Outdoors with Osage River

Osage River believes that nature can transport people away from the daily grind. Their company strives to outfit gear for any type of adventure that their customers can think up. Their products are practical, ultra-durable, and completely functional.

Osage River has been a partner with Marketplace Rev since 2018. Their partnership first began by focusing on the product line’s sales on Amazon. With competition rising in the Amazon outdoor categories, Osage River was looking for a client that would be able optimize their product listings with product imagery, enhanced brand content, and detailed listing information. Besides these Amazon Optimization tasks, Commerce Rev was also able to develop aggressive marketing strategies that improved their product rankings, increased traffic to their products, and gained product sales. Through their partnership with Commerce Rev, Osage River has gained several Amazon Choice and #1 Release Badges, has sold through their product selection time and time again, and has become one of the top outdoor brands on Amazon.

From this partnership, Commerce Rev has been able to continue working with Osage River on a variety of projects including a complete website transition to Shopify, expanding their product lines to Target and Walmart, and much more.

5/5
We have been using Marketplace Rev for 12+ months to help us manage my Osage River® brand on Amazon, eBay, and Walmart marketplaces. Their professional staff does a great job of executing my vision of how I would like my brand to look. Whether it’s creating new enhanced detail pages, updating to my brand store, optimizing advertising ads, or keeping me posted on my sales and profitability, Marketplace Rev is there for my brand. Most importantly, when I have questions or share marketplace concerns they follow up with me in a very timely manner. They truly are an extension of my Osage River brand. Thanks Marketplace Rev Team!
Mark Hotz
Osage River

AMAZON OPTIMIZATION

Osage River’s goal was to launch new products and see success against established competitors. Commerce Rev optimized product content to include bold imagery, vivid descriptions of product features, and relevant keywords. The listings were established with the goal of working up to competing directly with the target keyword, and we succeeded in raising the organic rank of this product from 200+ to the first page of search results.

  • Research products, competitors, and trends to create optimized content for the listing
  • Target keywords that were highly specific and did not convert well on competitor listings to avoid direct competition at launch
Osage River Case Study

AMAZON marketing

Osage River came to our team with the goal of moving aged inventory, specifically, four “do not repurchase” ASINs. After reviewing profitability and margin goals with the Osage River team we agreed to a coupon strategy. The Commerce Rev Paid Search team then launched an aggressive paid search blueprint that included both upper and lower keywords, ASINs, and competitor terms. After two months, we reduced our ACoS by 57%, moved 63% of the aged inventory, and completely sold out 50% of the ASINs. Furthermore, the Commerce Rev Paid Search team improved the Amazon Best Seller Rank from 1.3M to under 4,000 making it #8 in its category.

4k>

Improved the Amazon Best Sellers Rank from 1.3M to 4,000>

#8

Increased to #8 in its category

63%

We were able to move 63% of the aged inventory

57%

Reduced ACoS by 57%

product photography

For every Osage River product that has been listed on Amazon, the Commerce Rev photography team has been behind the scenes working with the brand to develop engaging product imagery. From start to finish Commerce Rev took high resolution photos, developed edited, listing ready images, and used design skills to provide in depth infographics for each of their product listings. Commerce Rev was also able to provide on-site photography services in order to develop lifestyle imagery of some of their products in action. Throughout their vast product portfolio, Osage River has provided a photography challenge from the size of some of their products to their number of color variations. But no matter the size or the number of products, Commerce Rev has strived to provide Osage River with a complete product imagery portfolio for their Amazon listings, as well as on their website and additional online marketplaces.

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infographic

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  • Osage River Case Study