overview
Feel the Outdoors with Osage River
Osage River believes that nature can transport people away from the daily grind. Their company strives to outfit gear for any type of adventure that their customers can think up. Their products are practical, ultra-durable, and completely functional.
Osage River has been a partner with Marketplace Rev since 2018. Their partnership first began by focusing on the product line’s sales on Amazon. With competition rising in the Amazon outdoor categories, Osage River was looking for a client that would be able optimize their product listings with product imagery, enhanced brand content, and detailed listing information. Besides these Amazon Optimization tasks, Commerce Rev was also able to develop aggressive marketing strategies that improved their product rankings, increased traffic to their products, and gained product sales. Through their partnership with Commerce Rev, Osage River has gained several Amazon Choice and #1 Release Badges, has sold through their product selection time and time again, and has become one of the top outdoor brands on Amazon.
From this partnership, Commerce Rev has been able to continue working with Osage River on a variety of projects including a complete website transition to Shopify, expanding their product lines to Target and Walmart, and much more.
AMAZON OPTIMIZATION
Osage River’s goal was to launch new products and see success against established competitors. Commerce Rev optimized product content to include bold imagery, vivid descriptions of product features, and relevant keywords. The listings were established with the goal of working up to competing directly with the target keyword, and we succeeded in raising the organic rank of this product from 200+ to the first page of search results.
- Research products, competitors, and trends to create optimized content for the listing
- Target keywords that were highly specific and did not convert well on competitor listings to avoid direct competition at launch
AMAZON marketing
Osage River came to our team with the goal of moving aged inventory, specifically, four “do not repurchase” ASINs. After reviewing profitability and margin goals with the Osage River team we agreed to a coupon strategy. The Commerce Rev Paid Search team then launched an aggressive paid search blueprint that included both upper and lower keywords, ASINs, and competitor terms. After two months, we reduced our ACoS by 57%, moved 63% of the aged inventory, and completely sold out 50% of the ASINs. Furthermore, the Commerce Rev Paid Search team improved the Amazon Best Seller Rank from 1.3M to under 4,000 making it #8 in its category.
4k>
Improved the Amazon Best Sellers Rank from 1.3M to 4,000>
#8
63%
We were able to move 63% of the aged inventory
57%
Reduced ACoS by 57%
product photography
For every Osage River product that has been listed on Amazon, the Commerce Rev photography team has been behind the scenes working with the brand to develop engaging product imagery. From start to finish Commerce Rev took high resolution photos, developed edited, listing ready images, and used design skills to provide in depth infographics for each of their product listings. Commerce Rev was also able to provide on-site photography services in order to develop lifestyle imagery of some of their products in action. Throughout their vast product portfolio, Osage River has provided a photography challenge from the size of some of their products to their number of color variations. But no matter the size or the number of products, Commerce Rev has strived to provide Osage River with a complete product imagery portfolio for their Amazon listings, as well as on their website and additional online marketplaces.
on white
lifestyle
infographic
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