overview
125%
INCREASE IN PAID SEARCH SALES
Month-over-Month
5.5%
Acos
Within 3 Months
1900%
INCREASE IN Positive reviews
In the First 90 Days
Obtained Amazon Choice Badge
Over Existing Product
610
review request emails sent
Within 90 Days
Gained a higher best sellers ranking
Over Existing Product
amazon advertising
challenge:
The client provided us a single ASIN to promote testing our firm’s ability to push profitable sales. They had previously tried with other partners which fell short.
solution:
Marketplace Rev built out a series of Amazon Advertising campaigns focusing on profitability. Campaign types included Automatic, Manual, and PAT. PAT targeted inferior products (based on price, reviews, and sales rank) and complementary products.
5.5%
Acos
Within 3 Months
+125%
Sale Increase
Month-over-Month
RESULTS:
Marketplace Rev built out a series of Amazon Advertising campaigns focusing on profitability. Campaign types included Automatic, Manual, and PAT. PAT targeted inferior products (based on price, reviews, and sales rank) and complementary products.
REVIEW PROGRAMS
CHALLENGE:
New product never sold before on Amazon, in need of reviews.
SOLUTION:
Enrolled product into Amazon’s Early Reviewer Program to generate positive reviews from actual buyers of the product; Set up automated emails to solicit reviews from buyers after product receipt.
1900%
INCREASE IN Positive reviews
In the First 90 Days
610
review request emails sent
Within 90 Days
RESULTS:
Reviews are a vital piece of an Amazon listing. Amazon’s Early Reviewer Program was put into place to act as a catalyst in generating positive product reviews from actual buyers. Amazon allows you to enroll a product as long as it has 4 or less reviews, and Amazon will incentivize actual buyers of the item to leave a review in exchange for a small Amazon credit. Once the product has 5 total reviews, it is considered successfully graduated from the program. The program proved very successful for the new fishing item in this case study.
Automated review request emails were also set up, asking real buyers of the item to take a moment to leave an honest review. This also proved successful and boosted the product reviews even more, and the product currently has reviews from 8.6% of the buyers.
ENHANCED BRAND CONENT
challenge:
This Premier Fishing Equipment Manufacturer was concerned that longtime customers would not be receptive of an upgraded version of one of their most popular products. They were aware of the risks involved in changing one of their most established products and wanted to ensure that the new edition would be successful.
In order to make this new product addition successful, Marketplace Rev was also posed with the challenge of developing new and unique content for the product.
In-house Product Photography
Descriptive Bullet Points
Detailed Product Description
Unique Enhanced Brand Content
Maintain Client’s Branding & Identity
Relate to longtime customers
SOLUTION:
To reinforce the idea that the product had undergone only small changes, content was created to highlight how the product’s vital components remain the same and that the changes made are beneficial to the customer.
Include the most favored aspects of the original product
Showcase and visually display the new features that have been added to the product
Maintain a balance between the two to assure customers this product is still right for them
Provide a more in-depth look at the new product to convince customers of the connection to the older version
results:
Gained a higher Amazon Best Sellers Ranking than the original product; the lower the rank, the better a product is selling on Amazon.
Offered customers Enhanced Brand Content for this product for the first time; the original had no Enhanced Brand Content for customers to learn from or view.
Provided a better understanding of the product through an increased number of product images.
Original product ranked 105 for Fishing Reels category
Upgraded product ranked 52 for Fishing Reels category
Upgraded product provides 7 images on its detail page
Original product provides only 4 images on its detail page
