Grew Sales 7.5x within One Year
release date: july 2023
about the brand
An emerging leader in the personalized home decor category. Specializing in personalized wall art, they make it fun to decorate your home, office, or event space!
Services
Amazon Advertising
Amazon Vine
Product Listing Optimization
Amazon Advertising
Amazon Vine
Product Listing Optimization
Amazon A+ Detail
Amazon Store
Pricing
Amazon A+ Detail
Amazon Store
Pricing
Goal: Develop Amazon Launch Strategy
Commerce Rev partnered with the client in July of 2022 to develop a launch strategy on Amazon. Create, optimize their listings with images, create A+ Detail, and drive traffic to new and existing listings with Amazon advertising.
Top Challenges
- Launch New SKUs
- Existing SKUs lacked both Traffic & Reviews
- Did not utilize Amazon Advertising
- Need to Optimization existing ASIN's Content
- Implement Amazon A+ Detail
- Launch Amazon Storefront
0 %
Total Revenue Increase
0 %
Amazon Advertising Sales Increase
0 +
Reviews Generated
The Results
- 750% Increase in Total Revenue
- 550% Increase in Amazon Advertising Sales
- 200+ Reviews Generated
Time Period: July 2023 vs July 2022
The Solution
Amazon Advertising
Once items were created and optimized, Commerce Rev launched ads to drive traffic to their listings. The strategy was to target long-tailed keywords and inferior products until these items generated the appropriate amount of positive reviews. This strategy would keep wasted ad spend to a minimum while maximizing ACoS and TACoS.
Amazon Vine
Commerce Rev utilized Amazon Vine to generate unbiased opinions quickly. Reviews are a major component of the customer’s decision-making process. The number of reviews and their ranking have a direct impact into an ASINs Sales. Quickly generating positive reviews is one of the best ways to grow sales and gain customer confidence.
Product Listing Optimization
The content optimization team worked to ensure the entire product collection was listed correctly. This process included submitting new product listings, fixing product variations and families, merging duplicate ASINs, and optimizing all product content to improve ranking and organic search results.
Amazon A+ Detail
To create a cohesive brand experience on Amazon, the creative team developed an A+ Detail design that was implemented across the their product catalog to display each item’s unique features and product benefits.
Amazon Store
Though most of the catalog was already listed on Amazon, there was no clear product catalog or organization. Utilizing the Amazon Store feature, the Commerce Rev team developed a multi-level navigation design that featured 5 pages to accurately categorize each product allowing full accessibility to the catalog
Pricing
To create a competitive pricing strategy for Amazon to encourage purchases while also achieving sales and margin goals.
Ready to talk? Get in touch with an expert
Fill out this form to get in touch with us