2,500% Increase in Amazon Advertising Sales YoY
release date: august 2021
about the brand
An industry-leading manufacturer of high-density polymer holsters and mag pouches. Each holster is designed by law enforcement and veterans to integrate real experiences into practical design decisions, providing their customers with innovative, comfortable, and lightweight equipment.
Services
Amazon Advertising
Product Listing Optimization
Amazon Advertising
Product Listing Optimization
Amazon A+ Detail
Amazon Store
Amazon A+ Detail
Amazon Store
Goal: Increase Amazon Advertising Sales
Commerce Rev partnered with the client in July of 2020 to develop a strategy to clean up the marketplace, optimize their listings with images and A+ Detail content, and drive traffic to new and existing listings with Amazon advertising.
Top Challenges
- Faced advertising restrictions due to its category
- Newly launched items were not optimized
- Items did not include A+ detail
- Did not have an Amazon Storefront
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Amazon Advertising Sales Increase
0 mil
Lifetime Impressions
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TACoS
The Results
- 2,500% Increase in Amazon Advertising Sales (7/20 vs 7/21)
- 78 Million Impressions (lifetime)
- 29% TACoS
TIME PERIOD: JULY 2021 VS July 2020)
The Solution
Amazon Advertising
Advertising was extremely targeted. Holsters are designed to fit very specific guns which means board based targeting was extremely wasteful. Commerce Rev was extremely specific on keywords and competitor ASINs they targeted. Due to its sensitive category, many sponsored brand, sponsored brand video, and sponsored display campaigns were not approved by Amazon. This restricted advertising options and thus dependency on Sponsored Product strategies.
Product Listing Optimization
The content optimization team worked to ensure the entire product collection was listed correctly. This process included submitting new product listings, fixing product variations and families, merging duplicate ASINs, and optimizing all product content to improve ranking and organic search results.
Amazon A+ Detail
To create a cohesive brand experience on Amazon, the creative team developed an A+ Detail design that was implemented across the client’s product catalog to display each holster’s unique features and product benefits.
Amazon Store
Though most of the their catalog was already listed on Amazon, there was no clear product catalog or organization. Utilizing the Amazon Store feature, the Commerce Rev team developed a multi-level navigation design that featured 20 pages to accurately categorized each product allowing full accessibility to the catalog.
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