
With Prime Day behind us, the next big online shopping holidays should be at the forefront of your strategy – Black Friday and Cyber Monday. This year, the influx of customer demand seen during Prime Day is expected to be reflected over the course of Cyber Week as customers flock to online sales instead of brick-and-mortar stores.
This year, the COVID-19 pandemic has reinforced the trend towards online sales growth as customers are actively avoiding shopping in traditional retail stores. Shopping online has become the safer, easier option for most customers.
It’s essential to ensure your Amazon account is prepared for the online Christmas rush now. We’ll give you a quick overview of preparations that will help make your – and your customers’ – experience more profitable and enjoyable. Here’s what you need to know for Cyber Five 2020:
Picking the Ideal Holiday Products
- Listings with 5-7 images
Informative, keyword optimized content - At least 10 reviews
- A 4.0 star rating or above
- Accurate answers to customer questions
Inventory Readiness

Use Amazon Store Scheduling
Take Advantage of Amazon Posts
- Increase brand awareness
- Appear on competitor product detail pages
- Defend your own product detail pages from competitors
- Drive incremental sales from product detail pages at no cost
- Brand-owned product detail pages
- Related Brands detail pages
- Related Post feeds
- Category feeds

Plan Your Advertising
- Increase budgets by 20% a couple of days before and after Cyber Week
- Increase bids as advertisers are willing to bid higher for the increase in traffic
- Have your campaigns optimized before Cyber Week
- Start advertising before Thanksgiving so your ad spend isn’t wasted during the highest traffic days
